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SARA KIES

DIGITAL MARKETING DESIGNER, INNOVATOR, LEADER

Strategically targeted marketing and communications can be a challenge in any organization. It requires an understanding of what a client, employee, or customer needs to see, hear and feel, an innovative mindset to challenge what’s always been done, and the confidence to pivot if the metrics are in the red.

I am an award-winning marketing professional with a 20-year track record of providing marketing vision, strategy and leadership for various clients in the financial, food service, and higher education industries. My experience includes in-depth digital marketing strategy development, market research and analysis, journey automation implementation through Salesforce Marketing Cloud and Hubspot, web development, budget development/management, and team building.

DIGITAL STRATEGY

SOME OF MY PLANS. SEE MORE >

75%

DESIGN PORTFOLIO

70%

95%

SOME OF MY DESIGN WORK. SEE MORE >

85%

80%

85%

80%

 
 
 

Experience

2013-PRESENT

SARA KIES
MARKETING & DESIGN

Digital Marketing Consultant

Develop and execute traditional and digital marketing strategies for a variety of local and national contractual clients

2021-PRESENT

UNIVERSITY OF NORTHERN IOWA

Asst. Director of Marketing & Brand Strategy

Strategic development and implementation of marketing and branding activities that serve to advance awareness of the university brand and recruit prospective students into the recruitment funnel

2015-2021

UNIVERSITY OF
NORTHERN IOWA

Marketing and Communications Manager

Directed all digital and traditional marketing, advertising, and communications initiatives for the College of Business at the University of Northern Iowa

2013-2015

MARTIN BROS. DISTRIBUTING

Marketing Manager

Managed marketing strategy, team, budget and creative initiatives for Midwestern-based food service distribution company

2012-2013

SPINUTECH

Web Developer

Designed websites and developed online web strategies for a variety of clients and industries.

2001-2012

PFGBEST/WASENDORF GROUP OF COMPANIES

Director of Marketing, Creative and Communications

Managed marketing, communications and creative initiatives for the Wasendorf family of companies including, PFGBEST, W&A Publishing, Traders Press, MyVerona Ristorante Italiano.

EDUCATION

12/1999

BACHELOR OF ARTS (BA)
Communications: Electronic Media

University of Northern Iowa

Cedar Falls, IA 50613

12/2020

MASTER OF SCIENCE (MS)
MIS: Digital Innovation in Marketing

Temple University

Philadelphia, PA

 
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